About 126 North
Senior Expertise. Focused on Results.
Performance Marketing Built for Complex Growth
After years leading and advising growth programs across B2B, tech, education and service-based organizations, we saw the same challenge repeat itself: channels managed in silos, performance reported in isolation, and teams left without a clear understanding of what was actually driving results.
126 North was built differently.
We align Paid Search, Paid Social, ABM, and SEO / AI SEO into a single, connected growth system bringing strategy, execution, and transparent measurement together so brands can see where performance comes from and how it supports long-term growth.
Meet the Team
Jackie
Jackie LaVana is a performance marketing veteran with 20+ years of experience helping brands turn strategy into measurable results.
Before founding 126 North in 2015, Jackie held leadership roles at iProspect, Google, and Constant Contact - building expertise across paid search, media strategy, audience targeting, and marketing technology. She founded 126 North to offer clients something rare: senior-level expertise without the agency overhead.
Jackie works closely with marketing leaders, crafting performance strategies in paid search, paid social, AIO and integrated digital channels — always anchored in clear goals and transparent results.
Kaitlin
Kaitlin is a Google Ads–certified digital marketer with over 15 years of agency and consulting experience. She has led teams managing multi-million-dollar ad spend and partners with both emerging and established brands to solve complex paid search challenges.
Lynelle
Lynelle is a senior paid media marketer with over 10 years of experience, helping dozens of brands grow online using a data-driven approach. Lynelle manages full-funnel paid media programs from strategy through optimization, working closely with clients to drive consistent performance.
Lani
Lani brings years of experience across PPC, SEO, and paid social. She has worked with brands across industries and enjoys helping both established companies and growing businesses achieve their marketing goals.
Amy
Amy has over 10 years of experience in the digital marketing field, with extensive background in paid media. She has managed accounts with multi-million dollar ad spend and specializes in partnering with businesses to solve complex digital marketing challenges through a data-driven and results-focused approach.
Melissa
Melissa brings 20 years of experience in SEO, paid media, content marketing, and PR. She’s worked across agencies, startups, and in-house teams, supporting clients in education, B2B software, healthcare, technology, pharma, and retail. Her focus is driving measurable growth by connecting brand strategy to revenue.
Kelsey
Kelsey has over 15 years of digital marketing experience, with a background in public relations and a focus on strategic SEO. She specializes in both technical and content-driven SEO, leading teams and projects that drive measurable growth across industries.
Partners
Attic Light Studio has been developing WordPress-powered custom-built websites clients since 2018.
Dash of Social specializes in organic social media management for tech startups and small-to-medium sized businesses.
Noise to Signal brings clarity to marketers in a noisy world through data & analytics services.