Paid Search Services

Capture Demand When Intent Is Highest

Paid search puts your brand in front of users actively looking for solutions - at the exact moment they’re ready to take action. Our paid search programs are built to maximize efficiency, scale what works, and adapt to how search behavior is evolving.

Keyword & Intent Strategy

Map keywords to real buyer intent - brand, non-brand, competitor, and problem-aware searches.

Google Ads & Microsoft Ads Management

Full-funnel search programs across Search, Performance Max, YouTube, and Display where it makes sense.

AI-Enhanced Bidding & Optimization

Leverage platform automation without losing strategic control. Informed by real performance data, not guesswork.

First-Party Data Activation

Use CRM, customer lists, and site behavior to improve targeting and measurement as cookies fade.

Ad Copy & Asset Testing

Continuous testing of messaging, extensions, and formats to improve CTR, Quality Score, and conversion rates.

Advanced Measurement & Reporting

Clear visibility into leads, revenue, CAC, and ROI - not vanity metrics.

What Our Clients Say

We've partnered with 126 North Marketing for over five years on our paid media strategy, and the results speak for themselves. They've consistently scaled our Google Ads campaigns while driving down cost per lead and delivering higher-quality prospects that actually convert to patients.

Whitney Jones

VP of Client Acquisition Heathcare Services

Why 126 North?

We don’t optimize for traffic alone.

We’re built for brands that need predictable, measurable growth - not spikes, guesses, or one-off wins.

Best for teams that want to:

Capture high-intent demand and convert it into qualified leads
Navigate complex buying cycles across B2B, SaaS, and education
Build repeatable acquisition systems that perform and grow quarter after quarter

We connect strategy, execution, and measurement to turn growth into a system.

Are you ready to future-proof your search visibility?

Let's Talk