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Digital Marketing

Creative Marketing Strategies

That Reach Your Target Market

Jacqueline LaVana, founder of 126 North Digital Marketing, is a digital marketing professional with more than 12 years experience at Google, iProspect, and Constant Contact. Her digital marketing agency, based in greater Boston, specializes in online marketing strategies that drive demand, including PPC (pay-per-click) marketing, digital display (programmatic & direct media buys), content marketing and lead nurturing. The agency is data-driven and focused on target market acquisition and lead generation with experience spanning B2C and B2B clients.
  • Jackie has a rare combination of performance media skills, client savviness, and good habits around project management and internal communication. She is proactive and someone I can trust to own projects.

    Karen Amundson
    Karen Amundson, Founder,
  • I've known and worked with Jackie for many years now. Jackie is always at the forefront of digital marketing. She is incredibly detail oriented, analytical, and an outstanding strategic thinker. It has been a pure pleasure working with Jackie!

    Karen Kipman
    Karen Kipman, Marketing Strategist, Consulting
  • I have had the opportunity to work with Jackie several times throughout my career. We worked together at iProspect years ago, and more recently she has provided digital marketing services to my company and our clients. Jackie is an expert in SEM, and has helped us meet the CPA goals of several clients, both B2B and B2C. She has helped us establish and execute very successful campaigns across a variety of platforms, including Facebook, Twitter, LinkedIn, AdWords and Bing. Jackie is always proactive, professional, and is a pleasure to work with.

    Kerri Koncius
    Kerri Koncius, Owner/Consultant at Koncius Digital Marketing, LLC


  • Looking to build your presence online? Jacqueline has experience building programs from the ground up by identifying your key business goals and defining your digital advertising moving forward. Do you need to assess an existing program? I will perform a comprehensive audit and deliver a marketing project plan to optimize your existing online presence.

  • Complete Pay-Per-Click program development (or optimization of an existing PPC Program) as well as ongoing optimization and management services across all major search engines. This includes keyword research, ad copy creation and landing page creation and/or recommendations.

  • Development of display advertising programs ranging from programmatic media buying, retargeting and direct buys with premium publishers.

  • High quality, keyword rich content is essential for success in online marketing.

  • Management of paid social media programs across all major search engines including Twitter, Facebook, & LinkedIn.

Get In Touch

How can I help your digital marketing efforts? Get in touch using the form below.